Taylor Swift is making waves by shattering records just one day before the highly anticipated release of her 11th studio album, “The Tortured Poets Department.” Moreover, the excitement surrounding the album ranked high as Swift broke Spotify’s record for the most pre-saved countdown page album in the streaming service’s history.
The countdown page for “The Tortured Poets Department” was launched on March 28. Moreover, she captivated fans with weekly updates that unveiled new lyrics and tantalizing cryptic video clips. Swift, 34, teased her fans further on Wednesday, April 17, with a teaser filled with Easter eggs on social media. She, however, offers a glimpse into the fictional literary society she is up for this album and the “timetable” of her release schedule.
In the teaser, Swift revealed a scheduled music video to drop on Friday, April 19, at 8 p.m. ET, with hints of something potentially planned for Saturday. Building anticipation, Swift has been sharing snippets of song lyrics through clips and murals appearing in cities like Chicago. However, it is full of QR codes, leading to enigmatic footage.
The Tortured Poets Department on Spotify
However, bringing her creative vision to life, Swift orchestrated a library installation at The Grove in Los Angeles in collaboration with Spotify. The installation, running from April 16-18, features shelves stocked with books and “visual surprises,” immersing visitors in the world of “The Tortured Poets Department.”
Swift unveiled project details while accepting the Grammy for Best Pop Vocal Album at the 2024 Grammy Awards. However, she also revealed the album’s tracklist, which boasts collaborations with Florence – and the Machine and Post Malone.
Fans Waiting for The Tortured Poets Department
Fans have eagerly speculated that “The Tortured Poets Department” will delve into themes of heartbreak, noting Swift’s release of five playlists on Apple Music organizing her songs into the “five stages of heartbreak,” encompassing denial, anger, bargaining, depression, and acceptance.
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